Prof. Joseph Oduro-Frimpong is an interdisciplinary scholar and artist with over a decade of experience at Ashesi University, where he teaches in the Department of Law, Humanities, and Social Sciences. His research examines how popular media shapes social, political, and religious discourses in contemporary Ghana, with a particular focus on Ghanaian (African) visual culture. In addition to his academic work, he is an artist inspired by African and African Diasporan art traditions and has curated exhibitions that celebrate these influences. He is also the founder of the Centre for African Popular Culture at Ashesi University, dedicated to preserving and analyzing African popular cultural expressions.

His scholarship includes peer-reviewed articles and book chapters that contribute to international discussions on African popular media. He has been a key collaborator on  projects funded by the Andrew W. Mellon Foundation and the Canadian Social Science and Humanities Research Council, reinforcing his commitment to global knowledge exchange. His current writing project explores the fading Ga Maamli font, a historic art form in Accra’s coastal communities, reflecting his dedication to cultural preservation.

Prof. Oduro-Frimpong is deeply aligned with the company’s mission to amplify underrepresented narratives and advance social justice through creative storytelling. Passionate about elevating African voices, he brings expertise in media, culture, and heritage to support inclusive storytelling. When he’s not teaching or researching, he enjoys exploring vibrant neighborhoods, capturing the evolving visual culture of African cities—especially roadside art.